Over the past few weeks, Google has made several enhancements to AdWords or tools used to manage PPC campaigns. Below are a few of these enhancements and brief descriptions.
YouTube Enhancements: YouTube launched features that give select advertisers the ability to voluntarily age-restrict their videos and exclude individuals and channels from your Pay per Click campaigns that advertisers are running.
Free AdWords Webinar: Google recently announced the launch of Enhanced CPC, a new automatic bidding feature designed to increase your conversions and return on investment in your Max CPC campaigns. This webinar will provide detailed information on the features and benefits of Enhanced CPC bidding for your search engine marketing campaigns.
AdWords Editor 8.0.1 Update: AdWords Editor is a free Google application that can help search engine marketers, PPC managers, and advertisers manage their AdWords Campaigns. AdWords Editor has been updated to support locations extensions and some additional panel features.
For additional information on Google AdWords features and benefits, contact your PPC manager. If you need PPC management services, contact a Google AdWords Certified Partner for opportunities to increase your ROI on your AdWords campaigns.